The luxury watch market is mainly collections designed for men. For more than a century, Patek Philippe has gained recognition by selling early models to women.
Thierry Stern, President of Patek Philippe, said: “From the very beginning, Patek Philippe has been known by Queen Victoria who bought watches. The important thing is that we always have a ladies series. Ladies need their own watches, It’s not a men’s watch with a few diamonds, but a real watch designed for women.”
It turns out that their gorgeously decorated pocket watches and pendants are very popular with female customers, especially members of the royal family. As early as 1868, the Hungarian Countess Koscowicz commissioned the production of the first Swiss-made watch. In 1916, the manufacturer’s first strike work watch was a ladies’ timepiece with a five-minute strike function.
The growing demand for watches during the Art Deco era provided cheap Patek Philippe with an opportunity to further demonstrate its affinity with women’s tastes. They made countless models with different shapes and decorations.
In 1999, they launched the 20~4 watch series, which embodies the eternal feminine elegance. It is designed for active and modern women and is the perfect choice for every moment of her life, day or night. This is a series that complements all aspects of daily life; at work, with family, private and social activities, and leisure activities.
The manchette watch uses a quartz movement and comes in various stainless steel and gold versions. The high jewellery watch launched in 2003 is equipped with a manual winding mechanical movement. The twenty-four-year-old timeless design has become a modern classic, bringing the beauty of every moment of life to independent and successful women.
The Geneva watchmaker updated three new editions this year. The round case, Twenty~4 Automatic, offers two new models, one of which is a stainless steel model with an olive green sunburst dial. The other is rose gold with a gold-plated rose gold sunburst dial.
It uses a stainless steel case and an elegant olive green dial with 18k white gold inlaid Arabic numerals and white gold hands. The case is inlaid with 160 hand-set Top Wesselton Pure diamonds, using lace technology. It is equipped with Calibre 324 SC automatic movement.
This watch features a rose gold case and a gold-plated rose gold sunburst dial with 18k rose gold Arabic numerals and rose gold hands. The case is also inlaid with 160 hand-set Top Wesselton Pure diamonds using lace technology. It has a similar Calibre 324 SC automatic movement.
This “manchette” or cuff style with a curved rectangular case and a quartz movement now includes a new version. It uses a rose gold case and a chocolate brown sunburst dial, decorated with 18k rose gold Arabic numerals and trapezoidal hour markers. The case is inlaid with 34 top Wesselton pure diamonds with two vertical lines.
These new styles are designed to celebrate the traditions and moments of modern women. In order to keep pace with the times, Patek Philippe is also consolidating its position in the growing field of mechanical ladies’ watches.