Luxury watch brands Richard Mille (Richard Mille) and Audemars Piguet (Audemars Piguet) said on Wednesday that they will withdraw from the prestigious Salon International Haute Horlogerie. They are two of the five independent brands that are part of the annual fair in Geneva
Richard Mille said in a short statement that SIHH 2019 will be its last show because the trade show model is no longer applicable to the brand. The company is known for its technologically advanced limited edition timepieces and first joined SIHH in 2010.
“In the past few years, the Richard Mille brand has greatly developed its international distribution network, and in particular has opened more and more dedicated single-brand boutiques. In turn, it has adopted multiple brands Retailers have drastically reduced their representatives to meet the growing demand qualitatively, “the company said in a statement. “Therefore, the brand’s presence at the exhibition no longer corresponds to its proprietary and selective distribution strategy. Therefore, we deeply regret that we announced the withdrawal from the International Senior Watch Salon (SIHH) after the 2019 edition.”
Update: At the same time, Audemars Piguet replica announced in less than three hours that it will also terminate its cooperation with SIHH after 2019. The luxury watch brand based in Le Brassus has been exhibiting for 19 years. The company also cites changing business models to make decisions.
The company said in a statement: “The constant development of the watchmaking industry has changed the business model of Audemars Piguet. The watchmakers decided to explore new development directions in order to establish closer ties with global end customers and watch enthusiasts. , A more direct relationship. “Statement.
The invitation-only SIHH is regarded by many as one of the most exclusive watch trade fairs in the Swiss watch industry. It was established in 1991 as a private gathering for the large watch industry, except for the larger and more competitive Baselworld. The first game in 1992 included Baume & Mercier, Cartier, Piaget, Gérald Genta and Daniel Roth. In the next ten years, many changes have occurred due to the acquisition of the luxury goods group Richemont Group, LVMH and Swatch Group.
SIHH is organized by the Haute Horlogerie Foundation, but because the luxury watch and jewelry brands under the Swiss Luxury Group are the main exhibitors, it is recognized as the “Richemont Exhibition”.
In recent years, SIHH has expanded its range of exclusivity. In 2016, the exhibition invited independent small watchmakers to the individual Carré Des Horlogers (watchmaker square). A year later, Girard-Perregaux and Ulysse Nardin, part of the luxury group Kering, joined SIHH. In 2018, Hermès, an independent artisan brand, exhibited. In addition, the 2017 Expo was open to the public for the first time.
For 2019, the exhibitors are as follows: Lange (A. Lange & Söhne), Audemars Piguet, Baume & Mercier, BOVET, Cartier, Girard-Perregaux, fake Glauber Forsey ( Greubel Forsey), Hermès, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani Fleurier, Piaget Chad Miller, Roger Dubis, Ulysses Nadine and Vacheron Constantin.
For 2019, Carré Des Horlogers will include: FP Journe, Grönefeld, H. Moser & Cie, Hautlence, HYT luxury, Kari Voutilainen, Laurent Ferrier, Romain, Romain, MB & F, Res Armin Strom, Christophe Claret, Chronométrie Ferdinand Berthoud, De Witt RJ, Speake-Marin and Urwerk.
The two watch brands thank SIHH and the Advanced Watch Foundation in their statements.
Richard Mille said: “The team working with Fabian Lupo of the Advanced Watch Foundation has enabled Richard Mille fake to ensure his presence at the prestigious SIHH Expo for many years. And I feel very honored. “Richard Mille (Richard Mille) said.
Audemars Piguet said, “We want to thank SIHH for such a rich partnership and wish them all the best in the future.”